TDI Professional Programme
Become an AI Marketing Strategist
Performance marketing, SEO, and AI-driven growth strategy for modern brands — built around real campaign practice, not theory alone.
256 Hours
4 months · 4 sessions/week
2h Theory + 2h Practical
Per session
Beginner-Friendly
No prior experience needed
TDI Certificate
On completion
Course Overview
About the AI Marketing Strategist Programme
What this course is
The AI Marketing Strategist programme is a practical, tool-first training in modern digital marketing. You work across the full marketing stack — search, social, paid media, email and analytics — the way a working marketing team does, with AI-driven growth strategy throughout.
What you will learn
You will learn to plan and run search-engine-optimised content, structure and manage ad campaigns, build social media and email strategies, and measure everything with web analytics so decisions are driven by data rather than guesswork.
Why it matters
Every business — from startups to enterprises — depends on digital channels to find and keep customers. Marketers who can combine creative execution with measurement and analytics are consistently in demand across industries.
Who it is designed for
Students and graduates starting a marketing career, working professionals adding digital skills, business owners who want to run their own marketing, and career switchers moving into a growth field.
At a Glance
Programme Snapshot
Duration
256 Hours
Mode
Online
Sessions
4 per Week
Certification
TDI Certificate
Projects
Portfolio Campaigns
Learning Style
Tool-First, Hands-On
Why This Programme
Why Choose the AI Marketing Strategist Programme
Industry-Relevant Curriculum
Modules mirror how real marketing teams work — from SEO and paid media to analytics and reporting.
Practical, Tool-First Learning
Work directly in the platforms marketers use every day instead of only studying slides.
Portfolio Projects
Finish with campaign plans, audits and dashboards you can show to employers.
Analytics-Led Marketing
Learn to measure and optimise campaigns with data — the skill that separates senior marketers.
Expert-Led Sessions
Learn from practitioners who run campaigns professionally.
Certification
Earn a TDI certificate that validates your digital marketing capability.
What You'll Learn
Curriculum
Six modules from marketing essentials to an end-to-end campaign capstone.
- Digital marketing essentials
- Customer journeys & funnels
- CRM fundamentals
- Email marketing & automation
Your Toolkit
Tools & Technologies
Practical Learning
What You'll Actually Build
SEO Audit of a Live Website
Run a complete technical and content SEO audit with a prioritised fix list.
Paid Campaign Build-Out
Structure a full search campaign — keywords, ad groups, copy and bidding strategy.
Social Content Calendar
Design a month-long, multi-platform content strategy with creative briefs.
GA4 Measurement Dashboard
Set up tracking and build a reporting dashboard for a website's marketing funnel.
Capstone Campaign Plan
An integrated, cross-channel campaign plan you present and defend — your headline portfolio piece.
Credential
Certification
TDI AI Marketing Strategist Certificate
On completing the programme and its projects, you receive a certificate from The Data Institute validating your digital marketing capability.
- Awarded on completion of all modules and the capstone project
- Demonstrates hands-on platform and analytics skills
- Shareable on LinkedIn and your CV
Where This Takes You
Career Outcomes
Roles listed are examples of positions this skillset prepares you for. Outcomes depend on individual effort and market conditions.
Is This For You?
Who Should Join
Students & Graduates
Start your career with practical, portfolio-backed marketing skills.
Working Professionals
Add digital and analytics capability to your current marketing or sales role.
Business Owners
Learn to run and measure your own marketing instead of outsourcing blindly.
Career Switchers
Move into digital marketing from any background — no prior experience required.
Common Questions
Frequently Asked Questions
Ready to Start Your Journey?
Talk to our team, get the full course catalogue, and find out if this programme is the right fit for you.
Get In Touch
Enquire About This Programme
Fill in your details and our admissions team will reach out with batch dates, fees and next steps.